If you’re looking to get the trademark logo on your products, you will need to make sure you have your products trademarked. In the past, people have tried to cover themselves by using the trademark logo, but when it came down to it, the logo meant nothing.
Having a trademark is your way of saying ‘This product is mine, the design is mine and no-one can copy it in part or in full, without my permission’. Having this logo will stand you in good stead if someone wishes to copy all or part of your product, or they produce something that’s very similar to yours.
If you have a dispute about your products, or indeed someone copying yours, the only way you can be in with a chance of winning the case (These disputes often end up in court), is to prove you came up with the idea first, and more importantly, your idea and products are trademarked.
Companies At War
While you may not think it’s necessary for you to get your product trademarked, believe me when I tell you it is. I am always hearing about companies who are at war because neither of them put a trademark on their logo or product, and they are both claiming the logo is there.
When you get the Trademark logo added to your product or design, you can rest assured that your logo is protected, and you can have the peace of mind you need to start creating other logos and products.
You should be aware that in order to get an Australian trademark, you need to follow a lot of different procedures, and satisfy the Australian Trademark Office. In order to do this effectively, you will need to have a trademark attorney on your side. You will need a professional to help you with this because the procedures can take quite some time and there is a lot of work involved.
It Takes Some Time
When you first apply for a trademark, you will realise how much work there is to do, and how long the whole process is. Even if everything goes according to plan right from the very beginning, you can be sure that it will take on average 6-7 months before you get your trademark logo. As you can see this process does not happen overnight, even when things do go the right way.
If things start to go wrong, you can expect to wait up to a year, maybe more depending on the case. This is why you need to make sure you apply for a trademark as soon as you can. This way, you can get it over and done with as soon as possible, and you won’t be left wishing you’d done it sooner.
Please make sure you have not made your logo or your product available to the public until you have received your trademark. If you do, it’s likely someone may think about copying you.
Do the right thing and apply for a trademark today.